Alexandra Chen
Founder & CEO
Opened the first Elevate location in 2014 after eight years coaching Division I athletes. Still trains on the floor every Friday.
Fitness is more than a workout — it's a lifestyle
Elevate Fitness Club is a premium fitness and wellness destination built on the belief that true fitness transforms every part of life, not just the hour you spend training.
Our Story
Built by people who train here too
Elevate opened its doors in 2014 as a single strength-focused studio on Riverfront Avenue. What started as a 4,000-square-foot space with a handful of barbells has grown into a six-location premium fitness brand — but the founding idea hasn't changed: coaching matters more than equipment, and results come from consistency, not intensity alone.
Today, Elevate serves more than 24,000 active members across strength training, group fitness, personal coaching, and corporate wellness programs, while staying true to the member-first culture the club was founded on.
Mission
Empower stronger, healthier, more confident lives
To empower people to live stronger, healthier, and more confident lives through exceptional coaching, innovative fitness programs, and a supportive community.
Vision
One of the world's most respected fitness brands
To become one of the world's most respected fitness brands by delivering life-changing results, world-class experiences, and a thriving wellness community.
What We Stand For
Core values
Excellence
We hold coaching, facilities, and service to a standard worth training for.
Community
Members train alongside neighbors, coworkers, and friends, not strangers.
Integrity
Honest programming and honest pricing, even when it's not the easy answer.
Discipline
Consistency over intensity. We coach habits that outlast motivation.
Innovation
We keep testing new formats and equipment instead of settling for what's familiar.
Inclusivity
Every program has a scaled option. Fitness levels are a starting point, not a gate.
Accountability
Coaches check in, track progress, and follow up — training isn't left to chance.
Wellness
Training, nutrition, recovery, and mindset are treated as one connected system.
Leadership
The team behind Elevate
Robert Hayes
Operations Director
Oversees facilities, staffing, and standards across all six locations. With Elevate since the second location opened in 2017.
Terrence Boyd
Head of Personal Training
Builds and audits every PT program company-wide, and mentors coaches through their first year on staff.
Sophie Larsen
Head Nutrition Coach
Registered Dietitian leading the nutrition coaching team and the Nutrition Resource Center content.
Naomi Reyes
Wellness Director
Oversees recovery programming, the Wellness Weekend event series, and mental wellness partnerships.
Chris Patel
Member Experience Manager
Runs onboarding, member support, and the front-desk teams at every Elevate location.
Milestones
How we got here
2014
Elevate is founded
The first location opens on Riverfront Avenue as a 4,000-square-foot strength studio.
2015
First 1,000 members
Group fitness classes are introduced to meet growing demand beyond strength training.
2017
Expansion to three locations
Elevate opens its second and third clubs, each built around the same coaching-first model.
2019
Corporate Wellness launches
The first corporate partnership brings on-site assessments and challenges to local employers.
2021
First National Fitness Award
Elevate is recognized for member outcomes and coaching quality — the first of three wins to date.
2023
50,000 classes delivered
The group fitness program crosses a major milestone across all six locations.
2026
24,000+ active members
Elevate now serves members across strength, group fitness, personal training, and corporate wellness.
Our Culture
A staff that trains where it works
- A member-first culture where coaches are measured by results, not class headcount
- Continuous learning through in-house certification support and mentorship
- An inclusive floor where every fitness level is welcomed and coached, not judged
- Staff who train as members themselves — most joined Elevate before they worked here
Giving Back
Community outreach
Fitness works best when it reaches beyond our own membership.
Youth Fitness Programs
Free after-school strength and movement sessions for local teens.
School Partnerships
Equipment donations and coach-led PE clinics with three district middle schools.
Charity Fitness Events
The annual Community Charity 5K has raised funds for local youth programs since 2019.
Health Awareness Campaigns
Free screenings and seminars held throughout the year with local health partners.
Blood Donation Drives
Quarterly drives hosted at our Riverfront location in partnership with the regional blood bank.
Environmental Clean-Up Events
Member-led river and park clean-ups held each spring alongside our outdoor bootcamps.
Become part of the Elevate community
Come see the facility, meet the coaches, and find out what member-first training actually feels like.